Who Wants Them More?

Who wants the youth more? The world or the church?

Check out these startling quotes from an interview John Seabrook a writer of the New Yorker and some other quotes from "The Merchant of Cool" A report on the creators and marketers of popular culture for teenagers.

MTV says, "We listen to the kids and give them what they want." (John Seabrook interview) ["It is true that MTV has created a relationship with its audience that is more intimate than network relationships. People do watch MTV with a sense that it's their MTV, and that was, of course, the original marketing strategy. "My MTV. I want my MTV." And they've been very successful at creating an intimacy in the relationship of the audience to the programming. "]

MTV along with top marketers in the world call teenagers their "demo" meaning their primary target for advertising.
"...if you get the young person at that age when their minds are still unformed commercially, you can brand them, as it were, and then have their allegiance for the rest of their consuming lifetimes." (John Seabrook interview)
Seems like the strategy to go after young people isn't a big secret after all.

WAKE UP CHURCH!

THE WORLD WANTS TO BRAND OUR KIDS. BRANDING IS PERMENANT.