Who Wants Them More Part II

The world sees the urgency to relate to the youth.

"If you don't understand and recognize what they are thinking and what they are feeling and then be able to take that in and come up with a really precise message that you are trying to reach these kids with you're going to lose. You are absolutely going to lose." -Rob Stone Teen Marketing Executive.

They have done their homework really nice. BUT WAIT! before you go on with preconceived ideas that "this is just how young people are", lets look at the real behind the scene tactic.

MTV says that this is what the kids want, so this is what they give them; or that they are only reflecting the state of the youth. However check out these comments

"But MTV came along and saw in gangsta rap something that made great television, which was rage and also a violent attitude toward power, which, of course, is a core value and rebellion for young people. It was the most visually and musically expressive form of rebellion available at a time when rock 'n roll, which used to provide that rebellious feeling, had become very big, very 1980s. We all know what that was like.

So gangsta rap was used by MTV to connect to kids at that very rebellious stage, and they've continued in that tradition."

furthermore

"In American culture, rebellion is such a very important core value for teenagers, even if you don't have anything to rebel about. You could be totally set as far as having the television in your room and the phone and the computer and you're like getting laid and you're smoking dope and everything is groovy. But you still need to feel that you're oppressed in some way, because that's part of how we form our individuality in this culture. And so gangsta rap and its variants come in to fill that void and is used for that purpose." Seabrook Interview

So MTV takes one thing that our teens struggle with (rebellion)and markets their products to feed into that.
Teens don't understand their sexuality- so what does Brittany Spears and company say to them "FLAUNT IT EVEN IF YOU DON'T UNDERSTAND IT".

So our kids end up imitating what they see on T.V. not really T.V. mirroring what our kids are doing.

Are these the answers kids are looking for? No! So why do follow in this way? Well who else is taking as much time and spending as much money to understand our teens and get into who they are, and get into their pockets.

It's time we responded with the same sense of urgency if we want to get into the battle and save this generation.